Ref: 201102241110EC
Last Edited: September 29th, 2014
| Objective |
To capture a design brief for your library brand |
| Takes Place |
After the PIW, as soon as you are ready to move forward
|
| Attendees |
Person responsible as agreed at the PIW
Marketing representative, but only if it is a requirement of your organisation
|
| Number of attendees |
Up to two |
| Prerequisites |
Have attended:
|
| Length of call |
Up to 1 hour |
| Call set up |
Triaster will send you to an outlook meeting invitation for the time agreed and our designer will call you on the telephone number supplied |
| Triaster Consultant |
Project Manager and Designer |
| Agenda item |
Details |
| Introduction |
|
| Target Audience |
- Who does the library needs to appeal to and what do we know about them?
- What visual approach will work for the audience?
- How do we want the users to interact with the library?
|
| Tone of voice/Positioning |
- In what style should we communicate?
- What are the key messages that the library should communicate?
- Should the library design replicate an existing resource such as an intranet or website?
|
| Themes |
- Do you have a preferred theme or visual metaphor to work with?
- Is there an internal image resource which can be drawn upon?
- Is there any mandatory content - straplines/badges/copyright statements/logos/graphics required?
|
| Background Collateral |
Please provide a copy of your brand guidelines. In the absence of this please provide preferred typefaces/colour palette and logo resources. |
| Architecture (library only) |
Please specify if you would like a Hover or Click system. |
| Hierarchy (library only) |
- How many sub-menu pages are required?
- How many menu items per level are required?
|
| Communication Package |
| Objectives | - Why are we creating an identity for the library?
- What do we hope to achieve and how will its success be measured?
| | | Visual Style | - Should the identity use a graphical approach e.g. icon/device?
- Is a 'name' required for the identity?
- Are other supporting graphics required e.g. backgrounds/footers etc.?
- How should the identity relate back to the main client brand?
| | | Output | - What media will be deployed using the ID e.g. Posters, newsletter, PowerPoint presentations, emails?
- How will the output be maintained internally after Triaster's involvement (what is the graphic design capability internally?)
| | | AOB | | | | Next Steps | | |
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